The injection of Sarah Palin into John McCain's campaign has undoubtedly pulled John out of what was seeming to be his grave. Palins' popularity (aside from charisma and other significant attributes) is greatly in part of her ability to manipulate online media. Palin has used YouTube and other media outlets to appeal to a wider audience through which McCain was lacking contact. The effect of this demonstrates the 'pulling power' of online media today. It is as if the ability to use new technology is seen by the public as a marker of the aptitude of one to lead a country. It seems that now more than ever the internet and its content has greater weight. This is both a pro and con for online journalism. The pro being that journalists are writing to a wider and more accepting audience, whilst the con is that with this wider audience comes much more responsibility and consideration of the content that is published.