SMH Post # 4: A two way street

 The Sydney Morning Herald was and still is known primarily for its print news publication. However, over the last 10 years the website has gained much credibility and respect back at home with its adaptation of technology and also the way it has appealed to the interests of its users.

I think it does many things better than many international news websites, however they have failed to secure a strong relationship with users because have failed to really adapt the technology of email news updates and sms messages. This is quite frustrating because often a heading will give the number or email to contact to provide interesting or new information, but not such service is offered the other way around.

I think this is a large mistake. Not only does it show that you are taking from your readers but not willing to extend what you can also give, but it also shows that the website is behind in technology and unwilling to adapt.

People look to online news sites for reliability and dependability. Still to this day a story in print news holds much higher credibility than that of the stories online. This is why online news have to take advantage of the ability to employ new tools to draw readers. I am puzzled SMH.com.au haven't realized this already.